HR INSIGHTS AND ANALYTICS

The main aim of brands and companies is to grow their business in order to maximize profit. For that to happen, it is imperative that they have a good relationship with their customers. A healthy company-customer relation will have many advantages, such as:

• BOOM IN BUSINESS

  – A good customer service will lead to the promotion of a business through word of mouth marketing. Satisfied customers tend to discuss about their satisfaction on social media nowadays, and that can immensely boost a business.

• IDENTIFYING AND ADDRESSING WEAKNESSES

  – A healthy relation with the customers includes the chance for them to leave feedbacks and opinions. The business can consult these feedbacks to identify things which are not to the liking of the customers, and consequently correcting those mistakes or weaknesses.

• REDUCED EMPLOYEE TURNOVER

  – Consistently getting high scores in the customers’ books will result in greater profits, which will allow the companies to pay higher salaries to their employees, consequently lowering employee turnovers.

While the opinion of the customer is always tremendously important for improvement when running a business, a lot can be done from within the organization to improve themselves as well. One such way is to improve the culture and personality through HR insights.

Culture, from a business organization’s point of view, means the proper way to conduct oneself within the organization. Those who can do things the proper way and follow the culture can succeed, while their opposites soon part ways with the organization on account of not doing things the proper way. Personality can be defined in a similar way, as it also influences the way a business is run. Corporate culture and personality plays a big role in the advancement of a business. Therefore it is of utmost importance to have a good culture and personality, which HR can make sure of:

PAY RISE – HR CAN IMPLEMENT A POLICY OF REWARDING EMPLOYEES WHO CONDUCT THEMSELVES IN THE PROPER WAY AND DISPLAY IMPRESSIVE PERSONALITY. REWARD SYSTEMS IS A HIGHLY EFFECTIVE WAY OF MOTIVATING EMPLOYEES TO GIVE THEIR BEST WHEN AT WORK, AND CONSEQUENTLY ENSURE THE PROGRESS OF THE BUSINESS. THIS TRICKY GAME OF PAY RISE HAS TO BE UNDERSTOOD AS EMOTIONAL SALARIES ARE BECOMING MORE RELEVANT IN THE WORKPLACE. PAY RISE IS NOT ALWAYS THE ANSWER, HOWEVER UNDERSTANDING THE DATA TO MAKE SURE YOUR STAFF MEMBERS ARE WITHIN PROPER SALARY RANGES AND YOUR BENEFITS REMAIN ATTRACTIVE WILL ENSURE YOU HAVE COMPETITIVE TALENT WANTING TO BE PART OF YOUR ADVENTURE.

Recruiting and Selection – Another lever HR can use to improve corporate culture and personality is the recruitment and selection of employees. While the necessary skills and capabilities are definitely required, HR should also look for more, to ensure that the new recruit will fit right in with the business culture and personality. Ask yourself….Would you have a beer with that person?

Training and Development – Even if the recruits lack some of the necessities of the corporate culture and personality, it can be easily taken care of by imposing training and development programs. Training programs specifically designed to instill these necessities in recruits can be more than enough to enlighten them about the corporate culture they should follow, and the personality they should have.

Corporate culture and personality are two of the bridges connecting the business to the customers. Ensuring that the culture and personality is appreciated by the customers will lead to a good reputation, which in turn will lead to growth and profits.

Here are a couple of questions for you:

• How much do you know your employees? What system are you using to track all that data?
• Do you honestly care for your staff members? How does this show?
• Do you trust your team? Are they the best you can get?
• Can you help your employees get where they want to get? Do you have a technology to support you in the tracking and decision making process?