PERSONALIZATION

Many travel companies and firms have personalized their technology which in turn enables the traveler to customize their travels.

Currently, personalization is one of the hottest topics in the travel industry. Personalization means catering and administering the preferences and needs of potential consumers. It is not exactly a new term, in the past during the 90s, an individual would plan his own travel plans and then go to a travel agent only for handling all the bookings of the hotel, transportation and much more.

Fast- forward to the 21st century, where the world is at your hands, you can easily book rooms at the hotel of your preference, plan your travels, rent transportation, book your flights and make reservations at the restaurant of your choice with just a few simple clicks. For the past few years, there has been lot of improvements made in the travel industry. The travel industry aims to create a personal online experience, by providing the proper tools and strategy. Different travel agents are developing various types of business analytics and susceptibility modeling in order to achieve a higher quality real- time solutions for personalization.

According to a recent report, 60 percent of the consumers in the United Kingdom and 80 percent of the consumers in the United States enjoy receiving personalization solutions while planning for a trip. Day by day, the consumers from all over the world are demanding for this one- to- one business solutions. Personalization makes it easier for them to plan their entire trip from start to end.

A report published by EConsultancy stated that around 94 percent of the local travel agents and other marketers concur that personalization of a website is essential for success in present and future endeavor’s.  Currently, e- commerce has become conventional for the travel industry due to higher demands of the consumers.

Many travel companies and firms have personalized their technology which in turn enables the traveler to research about their travels, booking and much more with the universality of the advanced telecommunications. User- driven personalization have been proved to be a very efficacious system, along with experimental adaptive personalization. In User- driven personalization, you have to provide the details of your preferences during your travel, along with food, transportations, hotels, and the system will administer all the data for you. In the case of Experimental Adaptive Personalization, the system will integrate all your data through the information given in your social media networks, process a detailed information for your trip according to your choice. It can be said that personalization is the future of the telecommunication technology.