Data-driven attribution uses the latest techniques of artificial intelligence to analyze the AdWords account. It helps to make each event a reward for advertisers.

This brings us to the main question - what is it that attracts the 400 million global social followers to make them interact with the brand and sign up for a paid subscription?

The newly explored arena of APIs has redefined the business structure.

Rapid iterations VS Big-Bang Campaigns

NAVIGATING A LAW OF MANY LANDS: EFFECTIVE MULTILINGUAL MARKETING IN THE WAKE OF GDPR

Having a plan in place, knowing the steps you need to take, the tools and steps to sustain your strategy in time, will make successful digital marketing much easier.

Every touchpoint a customer has with a brand during his or her journey is deeply personal now—and brands need emotionally resonant messages to make strong connections with their buyers.

For the next few moments, imagine you’re planning an upcoming vacation. Where do you head?

Sat down with CRMXchange to discuss how organizations can improve their digital strategies with cultural awareness.

THE IMPORTANCE OF CULTURE AND LANGUAGE FOR SERVICE AND MARKETING STRATEGIES

THE CASE FOR LOCALIZING CONTENT FOR THE UNTAPPED HISPANIC MARKET

FREEING OR FRUSTRATING?

A PARTY WITHOUT GUESTS IS NO FUN.

HOW THIS BOOM ALTERED CUSTOMER SERVICE FOREVER.

FOUR KEY TAKEAWAYS THAT MARKETERS CAN LEARN FROM THE OLYMPICS

THE KEY TO RESHAPING TRAVEL INDUSTRY

Contrary to predictions, the salesperson hasn’t gone away.

UNDERSTAND AND LEVERAGE THE CHARACTER AND PERSONALITY OF YOUR ORGANIZATION.

WHAT’S YOUR TECHNOLOGY STACK TO DELIVER A TRUE HUMAN EXPERIENCE?

3 BRANDS THAT NAIL HUMAN TO HUMAN (H2H) INTERACTION